Let’s Understand About 2D Animated Video Styles

 

Creativity is driven by passion and what could be the better way to show your creativity rather than animation? In today’s fast-paced world, creators have limitless options to test their creativity in animation. And one such option is 2D animation. Although it is a traditional type of creating animated videos, it is most famous in marketing video production to date. Most businesses utilize the power of 2D animation to promote their product and services and engage their target audience. With the advanced technology, 2D animation has faced several changes and introduced various styles through its amazing journey.

 

The 2D animation videos in the USA are used to create promotional videos, product demonstrations, explainer videos, and other such video types. 2D animation is an impactful form of art that creates an illusion of movement through a series of drawings. The method embraces the efficient use and simplicity of lines, curves, and shapes to convey emotions and messages in a two-dimensional canvas. Video animation is mainly used to create promotional and marketing videos, product demonstrations, explainer videos, and other such relevant videos to match a specific goal of the business.

 

In the ever-changing landscape of animation, the charm of 2D animation continues to capture the target audience and help businesses level up their marketing game. We have listed some effective and major 2D animation styles that have revolutionized the realm of business marketing for the best. Let’s understand more about them!

Whiteboard Videos

One of the major 2D animated video styles used in business marketing is whiteboard video. These types of videos are used to explain a certain concept by using simple drawings which are drawn on a white background. It is perfectly incorporated with a voiceover to reflect the true essence of the video. The whiteboard video approach is used in creating explainer and eLearning videos. The main concept to keep in mind while creating these videos is that explanation is more important than the animation itself.

Kinetic Typography

To keep your target audience engaged, it is crucial to include different visual components to entertain them. Kinetic typography is another crucial 2D animated style that allows the editor to play creatively with fonts, letter sizes, rotation, and transition to effectively convey the marketing message. The style of 2D animation is used when businesses have to use text in the middle of a video and introduce the next part of the animation. Businesses can utilize this style to create short marketing messages and bold promotional videos just like Apple does.

Shape Animation

As the name suggests, the style allows 2Danimated video production company to reform different shapes, and change their size, position, and angular rotations. It is quite a complicated form of animation as the artist needs to define the initial position and desired position of the object. Well, this type of animation style is effective when brands want to animate their logos at the end of the video and add some creativity in the introduction part. Examples of shape animation are Google, Master Card, Spotify, etc.



Infographic Video

Another most impactful and innovative style of 2D animation is infographic videos. Just as the name suggests, these types of videos are used to convey a clear and explanatory message to the target audience and perform exceptionally well in the competitive market. The animation style is used to share facts, statistics, and insights in the most engaging way. This type of animation can be used to portray the company’s achievements, showcase detailed products and services, and just attain users’ attention with tips from your blog section.

 

In today’s fast-paced world, animation is revolutionizing the way businesses are marketing their products and services. With these visually appealing and impactful 2D animated videos, businesses are standing firmly in the competitive world. Step into the realm of 2D animation and make your business reach new heights with Winaxis Vidfox.

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